🚀 Melvine's AI Analysis# 71 - The Integration of Artificial Intelligence and Generative AI at T. Rowe Price

T. Rowe Price, a global investment management firm headquartered in Baltimore, Maryland, manages over $1.5 trillion in assets as of June 2025. As the financial services industry evolves, artificial intelligence (AI) and generative AI (Gen AI) have become pivotal in enhancing operational efficiency, improving client outcomes, and driving innovation. This survey note explores T. Rowe Price’s adoption of AI and Gen AI, detailing their use cases, initiatives, industry trends, competitor strategies, expected impacts, risks, challenges, and the regulatory environment governing AI in financial services.