🚀 Melvine's AI Analysis# 70 Unlocking the Future: AI and Generative AI's Transformative Role in Amundi Asset Management

Artificial Intelligence (AI) and Generative AI (GenAI) are reshaping the asset management industry, offering transformative opportunities for enhancing investment strategies, operational efficiency, and client engagement. Amundi Asset Management, one of the world’s leading asset managers with over €2 trillion in assets under management (AUM) as of 2025, is at the forefront of integrating these technologies to maintain its competitive edge. This article explores Amundi’s use of AI and GenAI, its specific initiatives, industry trends, competitor activities, the expected impact of AI, associated risks and challenges, and the regulatory environment shaping AI adoption in asset management.