Melvine's AI Analysis # 63 - 🚀A Legacy Giant Embracing the Future

Fidelity Investments, a financial powerhouse with over $14 trillion in assets under administration, is steadily reinventing itself as a technology-forward firm. While traditionally known for its mutual funds and retirement services, Fidelity is actively embedding Artificial Intelligence (AI) and Generative AI (GenAI) across its investment operations, customer experience, back-office workflows, and even within its internal culture of innovation. As the broader asset and wealth management industry undergoes a digital transformation, Fidelity’s AI initiatives are positioning it as a key player in the future of financial services.